Business marketing : connecting strategy, relationships, and learning

This text is targeted at the undergraduate Business Marketing course. It introduces the concepts of marketing to businesses and stresses the importance of building relationships with customers.

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Detaylı Bibliyografya
Yazar: Dwyer, F. Robert
Materyal Türü: Kitap
Dil:Undetermined
Baskı/Yayın Bilgisi: Boston,McGraw Hill 2006
Konular:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ