Strategy and the business landscape
Pankaj Ghemawat, in collaboration with Bruno Cassiman, David Collis and Jan Rivkin, has prepared the second edition of an introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is meant to be rigorous in its research base, pragmatic in its focus,...
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| Formato: | Libro |
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| Lenguaje: | Undetermined |
| Publicado: |
New Jersey
Prentice Hall
2006
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 680000 | ||
| 082 | |a 658.4 | ||
| 082 | |b S898 | ||
| 245 | 0 | |a Strategy and the business landscape | |
| 245 | 0 | |c Pankaj Ghemawat ... [et al.] | |
| 260 | |a New Jersey | ||
| 260 | |b Prentice Hall | ||
| 260 | |c 2006 | ||
| 520 | |a Pankaj Ghemawat, in collaboration with Bruno Cassiman, David Collis and Jan Rivkin, has prepared the second edition of an introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is meant to be rigorous in its research base, pragmatic in its focus, and concise. The second edition includes new, full-length chapters on competitive dynamics (with Bruno Cassiman) and on corporate strategy (with Jan Rivkin). | ||
| 650 | |a Strategic planning,Industrial management,Competition | ||
| 904 | |i Hiếu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||