Strategy and the business landscape

Pankaj Ghemawat, in collaboration with Bruno Cassiman, David Collis and Jan Rivkin, has prepared the second edition of an introductory strategy textbook that adopts a value-focused, firm-centered perspective on strategy. The book is meant to be rigorous in its research base, pragmatic in its focus,...

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שמור ב:
מידע ביבליוגרפי
פורמט: ספר
שפה:Undetermined
יצא לאור: New Jersey Prentice Hall 2006
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תגים: הוספת תג
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