Tiếp thị phá cách: Kỹ thuật mới để tìm những ý tưởng đột phá = Lateral marketing: New techniques for finding breakthrough ideas

Trình bày sự tiến hoá của các thị trường và những động lực của sự cạnh tranh. Điểm mạnh và yếu của tư duy tiếp thị truyền thống. Định nghĩa, vai trò của sự phá cách. Tiếp thị phá cách ở mức độ thị trường và sản phẩm. Cách thực hiẹ...

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Détails bibliographiques
Auteur principal:	Kotler, Philip
Format:	Livre
Langue:	Undetermined
Publié:	Thành phố Hồ Chí Minh Trẻ 2005
Sujets:	Marketing
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


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082			\|a 658.8
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100			\|a Kotler, Philip
245		0	\|a Tiếp thị phá cách: Kỹ thuật mới để tìm những ý tưởng đột phá =
245		0	\|b Lateral marketing: New techniques for finding breakthrough ideas
245		0	\|c Philip Kotler, Fernando Trias de Bes; Vũ Tiến Phúc biên dịch
260			\|a Thành phố Hồ Chí Minh
260			\|b Trẻ
260			\|c 2005
520			\|a Trình bày sự tiến hoá của các thị trường và những động lực của sự cạnh tranh. Điểm mạnh và yếu của tư duy tiếp thị truyền thống. Định nghĩa, vai trò của sự phá cách. Tiếp thị phá cách ở mức độ thị trường và sản phẩm. Cách thực hiện loại hình tiếp thị này
650			\|a Marketing
904			\|i Minh
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

Tiếp thị phá cách: Kỹ thuật mới để tìm những ý tưởng đột phá = Lateral marketing: New techniques for finding breakthrough ideas

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