Những nguyên lý tiếp thị = Principles of marketing

Tiếp Thị" bản thân nó là hoạt động lôi kéo khách hàng mà mọi khách hàng đều là con người, nên đây cũng là một môn học "lôi kéo con người": Không một khía cạnh tinh tế nào về tâm lý, hành vi của khách hàng (con người) mà không đ...

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Bibliographic Details
Main Author:	Kotler, Philip
Format:	Book
Language:	Undetermined
Published:	Hà Nội Thống kê 2004
Subjects:	Managerial economics,Marketing Management
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Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

Những nguyên lý tiếp thị = Principles of marketing

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