Management : Competing in the new era
Using a traditional, functional approach to management, stressing how managers use planning, organization, leadership and control, this text looks at the "new economy". Despite the rise in e-commerce and the trials of dot.com companies, management fundamentals remain the same. This book sh...
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| Format: | Bog |
| Sprog: | Undetermined |
| Udgivet: |
Boston
McGraw-Hill/Irwin
2002
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Summary: | Using a traditional, functional approach to management, stressing how managers use planning, organization, leadership and control, this text looks at the "new economy". Despite the rise in e-commerce and the trials of dot.com companies, management fundamentals remain the same. This book shows hoe four underlying themes - quality, cost, innovation and speed - drive competitive advantage in the new economy, whether applied to a traditional or dot.com company. The accompanying CD-ROM contains self-assessment exercises and flash technology, as well as PowerPoint. |
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