Brands that rock : What business leaders can learn from the World of rock and roll

Brands That Rock highlights strategies for developing deep connections between brands and people that are used by many of today’s biggest and longest-lived rock groups, including: Building brand loyalty one fan group at a time, Staying fresh in the marketplace while staying true to your core strengt...

সম্পূর্ণ বিবরণ

সংরক্ষণ করুন:
গ্রন্থ-পঞ্জীর বিবরন
প্রধান লেখক: Blackwell, Roger
বিন্যাস: গ্রন্থ
ভাষা:Undetermined
প্রকাশিত: Hoboken, N.J. John Wiley 2004
বিষয়গুলি:
ট্যাগগুলো: ট্যাগ যুক্ত করুন
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
বিবরন
সংক্ষিপ্ত:Brands That Rock highlights strategies for developing deep connections between brands and people that are used by many of today’s biggest and longest-lived rock groups, including: Building brand loyalty one fan group at a time, Staying fresh in the marketplace while staying true to your core strength, Evolving at a rate that doesn’t alienate current customers, Focusing on the entire brand experience, and Exuding energy and passion to command respect and grab attention