Brands that rock : What business leaders can learn from the World of rock and roll
Brands That Rock highlights strategies for developing deep connections between brands and people that are used by many of today’s biggest and longest-lived rock groups, including: Building brand loyalty one fan group at a time, Staying fresh in the marketplace while staying true to your core strengt...
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| Format: | Livre |
| Langue: | Undetermined |
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Hoboken, N.J.
John Wiley
2004
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Résumé: | Brands That Rock highlights strategies for developing deep connections between brands and people that are used by many of today’s biggest and longest-lived rock groups, including: Building brand loyalty one fan group at a time, Staying fresh in the marketplace while staying true to your core strength, Evolving at a rate that doesn’t alienate current customers, Focusing on the entire brand experience, and Exuding energy and passion to command respect and grab attention |
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