Brands that rock : What business leaders can learn from the World of rock and roll

Brands That Rock highlights strategies for developing deep connections between brands and people that are used by many of today’s biggest and longest-lived rock groups, including: Building brand loyalty one fan group at a time, Staying fresh in the marketplace while staying true to your core strengt...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Blackwell, Roger
التنسيق: كتاب
اللغة:Undetermined
منشور في: Hoboken, N.J. John Wiley 2004
الموضوعات:
الوسوم: إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ