Brands that rock : What business leaders can learn from the World of rock and roll

Brands That Rock highlights strategies for developing deep connections between brands and people that are used by many of today’s biggest and longest-lived rock groups, including: Building brand loyalty one fan group at a time, Staying fresh in the marketplace while staying true to your core strengt...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Blackwell, Roger
Formatua: Liburua
Hizkuntza:Undetermined
Argitaratua: Hoboken, N.J. John Wiley 2004
Gaiak:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ