Brands that rock : What business leaders can learn from the World of rock and roll

Brands That Rock highlights strategies for developing deep connections between brands and people that are used by many of today’s biggest and longest-lived rock groups, including: Building brand loyalty one fan group at a time, Staying fresh in the marketplace while staying true to your core strengt...

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Autore principale: Blackwell, Roger
Natura: Libro
Lingua:Undetermined
Pubblicazione: Hoboken, N.J. John Wiley 2004
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