Introduction mass communication media literacy and culture

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass commu...

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Библиографические подробности
Главный автор: Baran, Stanley J.
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Язык:Undetermined
Опубликовано: Boston McGraw-Hill 2004
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ