Introduction to Mass Communication: Media Literacy and Culture /

This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are...

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Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: J. Baran Stanley
Μορφή: Βιβλίο
Γλώσσα:Vietnamese
Έκδοση: New York : MC Graw Hill , 2010
Έκδοση:Tái bản lần thứ 6
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Thư viện lưu trữ: Thư viện Trường CĐ Kỹ Thuật Cao Thắng