Marketing : Principles and perspectives
"Marketing: Principles and Perspectives, 5e" is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only...
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| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Boston, MA.
McGraw-Hill/Irwin
2004
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01162nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_109229 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.8 | ||
| 082 | |b B368 | ||
| 100 | |a Bearden, William O. | ||
| 245 | 0 | |a Marketing : | |
| 245 | 0 | |b Principles and perspectives | |
| 245 | 0 | |c William O. Bearden, Thomas N. Ingram and Raymond W. LaForge | |
| 260 | |a Boston, MA. | ||
| 260 | |b McGraw-Hill/Irwin | ||
| 260 | |c 2004 | ||
| 520 | |a "Marketing: Principles and Perspectives, 5e" is a cutting edge text. In the first four editions, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication, cross-functional teams, and integration of the Internet throughout. The authors not only talk about what marketing is, but prepare students to be marketers by involving them in interactive exercises which strengthen decision making skills. The perspectives approach is present in the fifth edition; however, the over-riding theme concentrates on building customer equity. | ||
| 650 | |a Marketing | ||
| 650 | |z United states | ||
| 904 | |i Minh | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||