Strategic marketing

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Strategic marketing

Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pr...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Cravens, David W.
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Boston, MA. McGraw-Hill 2006
Pynciau:	Marketing,Marketing,Marketing Decision making,Management,Management,Case studies
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Eitemau Tebyg

Cases in strategic marketing management /
gan: Vincze, Julian W.
Cyhoeddwyd: (2000)

Marketing management : cases for creative problem solving /
gan: Weinstein, Laurence Martin, 1944-
Cyhoeddwyd: (2001)

Cases in marketing management /
gan: Bernhardt, Kenneth L., 1944-
Cyhoeddwyd: (1997)

Cases in marketing management /
gan: Bernhardt, Kenneth L., 1944-
Cyhoeddwyd: (1997)

Strategic marketing creating competitive advantage
gan: West, Douglas C.
Cyhoeddwyd: (2010)

Strategic Marketing Management :
gan: Meek, Helen
Cyhoeddwyd: (2003)

Strategic marketing management cases
gan: David W. Cravens
Cyhoeddwyd: (1999)

Strategic marketing management cases
gan: Cravens, David W.
Cyhoeddwyd: (1998)

Marketer : a simulation /
gan: Smith, Jerald R.
Cyhoeddwyd: (1988)

Strategic market planning :
gan: Abel, Derek F.
Cyhoeddwyd: (1979)

Cases in marketing management
gan: Bernhardt, Kenneth L.
Cyhoeddwyd: (1997)

Marketing Communications 2003-2004
gan: Hughes, Graham
Cyhoeddwyd: (2003)

Những chiến lược marketing hiệu quả kỳ diệu
Cyhoeddwyd: (2005)

The CIM handbook of strategic marketing.
Cyhoeddwyd: (1998)

The marketing game! : with student CD-Rom /
gan: Mason, Charlotte H.
Cyhoeddwyd: (2002)

Marketing management : text and cases /
gan: Czinkota, Michael R.
Cyhoeddwyd: (1997)

Marketing management : text and cases /
gan: Dalrymple, Douglas J.
Cyhoeddwyd: (2000)

Fundamentals of marketing /
gan: Stanton, William J.
Cyhoeddwyd: (1994)

Strategic marketing planning
gan: Reed, Peter
Cyhoeddwyd: (2007)

Strategic marketing planning
gan: Reed, Peter
Cyhoeddwyd: (2007)

Strategic market management /
gan: Aaker, David A.
Cyhoeddwyd: (1995)

Global marketing /
gan: Keegan, Warren J.
Cyhoeddwyd: (1997)

Cases in global marketing strategies /
gan: Jeannet, Jean-Pierre.
Cyhoeddwyd: (2001)

Marketing communications :
gan: Crane, Edgar
Cyhoeddwyd: (1965)

MarketSim :
gan: Ruffer, Rochelle L.
Cyhoeddwyd: (2005)

Strategic marketing management : text and cases /
gan: Ferrell, O. C.
Cyhoeddwyd: (1994)

Managerial decision cases /
gan: Finnegan, Thomas.
Cyhoeddwyd: (2001)

Managerial decision cases /
gan: Finnegan, Thomas.
Cyhoeddwyd: (2001)

Global marketing strategies /
gan: Jeannet, Jean-Pierre.
Cyhoeddwyd: (1998)

Strategic market management /
gan: Aaker, David A.
Cyhoeddwyd: (2005)

Strategic marketing :
gan: Alsem, K. J.
Cyhoeddwyd: (2007)

Strategic marketing management : eeting the global marketing challenge /
gan: Anderson, Carol H.
Cyhoeddwyd: (2000)

Global marketing management :
gan: Quelch, John A.
Cyhoeddwyd: (2006)

Business marketing management :
gan: Hutt, Michael D.
Cyhoeddwyd: (2007)

Marketing management cases in Malaysia
gan: Sieh Lee Mei Ling
Cyhoeddwyd: (1979)

Business marketing management : B2B /
gan: Hutt, Michael D.
Cyhoeddwyd: (2010)

Strategic Marketing Management
gan: Wilson, Richard M.S.
Cyhoeddwyd: (2005)

Principles and practice of marketing
gan: Jobber, David
Cyhoeddwyd: (1995)

Strategic marketing management : a means-end approach /
gan: Parry, Mark E. 1957-
Cyhoeddwyd: (2002)

The strategy and tactics of pricing :
gan: Nagle, Thomas T.
Cyhoeddwyd: (2002)

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