Global marketing foreign entry, local marketing & global management

GLOBAL MARKETING: Foreign Entry, Local Marketing, and Global Management can be used at the better undergraduate programs where the students have had some exposure to global management or global business or in the MBA curriculum. The subtitle for this text is an important way to remember what makes t...

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Detalles Bibliográficos
Autor principal: Johansson, Johny K.
Otros Autores: Johny K. Johansson
Lenguaje:Undetermined
English
Publicado: Boston Irwin/McGraw-Hill 2000
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