Global marketing foreign entry, local marketing & global management

GLOBAL MARKETING: Foreign Entry, Local Marketing, and Global Management can be used at the better undergraduate programs where the students have had some exposure to global management or global business or in the MBA curriculum. The subtitle for this text is an important way to remember what makes t...

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Bibliographic Details
Main Author: Johansson, Johny K.
Other Authors: Johny K. Johansson
Language:Undetermined
English
Published: Boston Irwin/McGraw-Hill 2000
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Institutions: Trung tâm Học liệu Trường Đại học Trà Vinh