Global marketing foreign entry, local marketing & global management

GLOBAL MARKETING: Foreign Entry, Local Marketing, and Global Management can be used at the better undergraduate programs where the students have had some exposure to global management or global business or in the MBA curriculum. The subtitle for this text is an important way to remember what makes t...

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Bibliografische gegevens
Hoofdauteur: Johansson, Johny K.
Andere auteurs: Johny K. Johansson
Taal:Undetermined
English
Gepubliceerd in: Boston Irwin/McGraw-Hill 2000
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh