Modern competitive strategy
Modern Competitive Strategy, by Gordon Walker, provides a highly readable, broad synthesis of the theory and empirics of the strategy field and organizes this material pedagogically for a core strategy course. The approach is eclectic, reflecting the diversity of the discipline. The book draws on st...
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Main Author: | Walker, Gordon |
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Format: | Book |
Language: | Undetermined |
Published: |
Boston, MA.
McGraw-Hill
2004
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Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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