The mind of the customer : How great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customers’ success
The Mind of the Customer offers an in-depth analysis of today’s customers’ wants, needs, and problems, and reveals groundbreaking insights into the new expectations of today’s top sales executives. Drawing from their interviews with 96 high-level executives at corporations such as Lexus, Nokia, and...
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New York, NY.
McGraw-Hill
2006
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