Consumers

Consumers, 2nd Edition" presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised "Consumers" as the most current text in the field in the areas of technology and research, and it contains illustrative examples.

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書誌詳細
第一著者: Arnould, Eric J.
フォーマット: 図書
言語:Undetermined
出版事項: Boston, MA. McGraw-Hill/Irvin 2004
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