Marketing through search optimization : how to be found on the web

Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence....

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Detalles Bibliográficos
Autor Principal: Michael, Alex
Formato: Libro
Idioma:Undetermined
Publicado: Elsevier Amsterdam 2003
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Descripción
Tóm tắt:Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence. Explains why and how marketers can and must optimize sites for searchability from the outset; Describes how to optimize, for both local and international users; Uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings