Marketing through search optimization : how to be found on the web
Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence....
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| Natura: | Libro |
| Lingua: | Undetermined |
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Elsevier
Amsterdam
2003
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Riassunto: | Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence. Explains why and how marketers can and must optimize sites for searchability from the outset; Describes how to optimize, for both local and international users; Uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings |
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