Marketing through search optimization : how to be found on the web
Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence....
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| Autor Principal: | |
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| Formato: | Libro |
| Idioma: | Undetermined |
| Publicado: |
Elsevier
Amsterdam
2003
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01139nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_115970 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 41.95 | ||
| 082 | |a 658.8 | ||
| 082 | |b M623 | ||
| 100 | |a Michael, Alex | ||
| 245 | 0 | |a Marketing through search optimization : | |
| 245 | 0 | |b how to be found on the web | |
| 245 | 0 | |c Alex Michael, Ben Salter | |
| 260 | |a Elsevier | ||
| 260 | |b Amsterdam | ||
| 260 | |c 2003 | ||
| 520 | |a Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence. Explains why and how marketers can and must optimize sites for searchability from the outset; Describes how to optimize, for both local and international users; Uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings | ||
| 650 | |a Internet marketing,Web search engines | ||
| 904 | |i Vương | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||