Marketing through search optimization : how to be found on the web
Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence....
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Tác giả chính: | |
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Định dạng: | Sách |
Ngôn ngữ: | Undetermined |
Được phát hành: |
Elsevier
Amsterdam
2003
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Những chủ đề: | |
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Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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100 | |a Michael, Alex | ||
245 | 0 | |a Marketing through search optimization : | |
245 | 0 | |b how to be found on the web | |
245 | 0 | |c Alex Michael, Ben Salter | |
260 | |a Elsevier | ||
260 | |b Amsterdam | ||
260 | |c 2003 | ||
520 | |a Alex Michael and Ben Salter guide readers through proven techniques for achieving and measuring success, along with a review of the most important search engines and directories. Throughout the book there are numerous real case studies and tips to help the marketer build a world class web presence. Explains why and how marketers can and must optimize sites for searchability from the outset; Describes how to optimize, for both local and international users; Uses tutorials and walkthroughs to demonstrate how to steadily improve your site rankings | ||
650 | |a Internet marketing,Web search engines | ||
904 | |i Vương | ||
980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ |