Winning in Asia, U. S. style : Market and nonmarket strategies for success

Focusing on market strategies as well as nonmarket interactions between firms and governments, Aggarwal (political science, business, and public policy; U. of California at Berkeley) presents nine chapters American investment and trade strategies in Asian countries, with discussion of European and A...

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Tác giả chính: Aggarwal, Vinod K.
Định dạng: Sách
Ngôn ngữ:Undetermined
Được phát hành: New York Palgrave Macmillan 2003
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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Tóm tắt:Focusing on market strategies as well as nonmarket interactions between firms and governments, Aggarwal (political science, business, and public policy; U. of California at Berkeley) presents nine chapters American investment and trade strategies in Asian countries, with discussion of European and Asian strategies being left for companion volumes. Largely taking a case study approach, the contributors examine recent evolutions of entry strategy by American firms. Topics include the accounting industry in Japan, the chemical industry across Asia, telecommunications firms in Japan, and software and electronics in Japan. A final chapter assesses the relative values of the described market and nonmarket strategies