Winning in Asia, U. S. style : Market and nonmarket strategies for success
Focusing on market strategies as well as nonmarket interactions between firms and governments, Aggarwal (political science, business, and public policy; U. of California at Berkeley) presents nine chapters American investment and trade strategies in Asian countries, with discussion of European and A...
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| Tác giả chính: | |
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| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
New York
Palgrave Macmillan
2003
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| Những chủ đề: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| 020 | |c 551000 | ||
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| 082 | |b A266 | ||
| 100 | |a Aggarwal, Vinod K. | ||
| 245 | 0 | |a Winning in Asia, U. S. style : | |
| 245 | 0 | |b Market and nonmarket strategies for success | |
| 245 | 0 | |c Edited by Vinod K. Aggarwal | |
| 260 | |a New York | ||
| 260 | |b Palgrave Macmillan | ||
| 260 | |c 2003 | ||
| 520 | |a Focusing on market strategies as well as nonmarket interactions between firms and governments, Aggarwal (political science, business, and public policy; U. of California at Berkeley) presents nine chapters American investment and trade strategies in Asian countries, with discussion of European and Asian strategies being left for companion volumes. Largely taking a case study approach, the contributors examine recent evolutions of entry strategy by American firms. Topics include the accounting industry in Japan, the chemical industry across Asia, telecommunications firms in Japan, and software and electronics in Japan. A final chapter assesses the relative values of the described market and nonmarket strategies | ||
| 650 | |a Export marketing,Export marketing,Strategic planning,Strategic planning | ||
| 650 | |x Management,Management | ||
| 650 | |z United States,Asia,United States,Asia | ||
| 904 | |i Hiếu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||