Applying qualitative methods to marketing management research
Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, and it describes the generation of results working fo...
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| Formato: | Libro |
| Lenguaje: | Undetermined |
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New York, N.Y.
Palgrave Macmillan
2003
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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