Organising knowledge : Methods and case studies

The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoret...

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Autor principal: Gadner, Johannes
Formato: Libro
Lenguaje:Undetermined
Publicado: New York Palgrave Macmillan 2004
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