Organising knowledge : Methods and case studies

The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoret...

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書誌詳細
第一著者: Gadner, Johannes
フォーマット: 図書
言語:Undetermined
出版事項: New York Palgrave Macmillan 2004
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

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