Organising knowledge : Methods and case studies
The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoret...
Đã lưu trong:
| Tác giả chính: | |
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| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
New York
Palgrave Macmillan
2004
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| Những chủ đề: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01248nam a2200217Ia 4500 | ||
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| 001 | CTU_116474 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 1053000 | ||
| 082 | |a 001.2 | ||
| 082 | |b G123 | ||
| 100 | |a Gadner, Johannes | ||
| 245 | 0 | |a Organising knowledge : | |
| 245 | 0 | |b Methods and case studies | |
| 245 | 0 | |c Edited by Johannes Gadner, Renate Buber, Lyn Richards | |
| 260 | |a New York | ||
| 260 | |b Palgrave Macmillan | ||
| 260 | |c 2004 | ||
| 520 | |a The organization, processing and representation of knowledge becomes increasingly important in all scientific and business contexts. This book focuses on qualitative methods for knowledge organization and their contributions to knowledge-based issues of marketing management research. Besides theoretical discussions of different approaches to and definitions of knowledge, as well as methods for knowledge organization, several case studies in the field of marketing management are presented. Questions of research design, adequate choice of methodologies and practical relevance of the results are addressed. | ||
| 650 | |a Gabek (computer file),Knowledge, theory of,Knowledge management | ||
| 904 | |i Hiếu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||