Small business e-commerce management
E-commerce for Small Businessuses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms. Realistic, validated-through-research management models and theories reveal how appropriate e-commer...
Đã lưu trong:
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| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
New York
Palgrave Macmillan
2004
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| Những chủ đề: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Tóm tắt: | E-commerce for Small Businessuses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms. Realistic, validated-through-research management models and theories reveal how appropriate e-commerce strategies can be used to enhance small business performance. This text will make an ideal course companion for undergraduate and postgraduate students studying e-commerce within the small business sector. |
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