Small business e-commerce management
E-commerce for Small Businessuses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms. Realistic, validated-through-research management models and theories reveal how appropriate e-commer...
Đã lưu trong:
| Tác giả chính: | |
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| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
New York
Palgrave Macmillan
2004
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01129nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_116480 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 542000 | ||
| 082 | |a 658.872 | ||
| 082 | |b C489 | ||
| 100 | |a Chaston, Ian | ||
| 245 | 0 | |a Small business e-commerce management | |
| 245 | 0 | |c Ian Chaston | |
| 260 | |a New York | ||
| 260 | |b Palgrave Macmillan | ||
| 260 | |c 2004 | ||
| 520 | |a E-commerce for Small Businessuses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms. Realistic, validated-through-research management models and theories reveal how appropriate e-commerce strategies can be used to enhance small business performance. This text will make an ideal course companion for undergraduate and postgraduate students studying e-commerce within the small business sector. | ||
| 650 | |a Electronic commerce,Business enterprises,Small business | ||
| 650 | |x Management,Computer networks,Computer networks | ||
| 904 | |i Hiếu | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||