E-Business and E Commerce management : Strategy, implementation and practice

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults...

Полное описание

Сохранить в:
Библиографические подробности
Главный автор: Dave, Chaffey
Формат:
Язык:Undetermined
Опубликовано: New York Pearson 2011
Предметы:
Метки: Добавить метку
Нет меток, Требуется 1-ая метка записи!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ