Small business e-commerce management

E-commerce for Small Businessuses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-commerce processes within small firms. Realistic, validated-through-research management models and theories reveal how appropriate e-commer...

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Autor principal: Chaston, Ian
Formato: Libro
Lenguaje:Undetermined
Publicado: New York Palgrave Macmillan 2004
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