Small business management : An entrepreneurial emphasis
This textbook focuses on the niche occupied by small businesses and its contribution to the larger economy. It introduces the knowledge and skills needed to manage a small business. Chapters address issues of strategy, venture opportunity, marketing, management, and finance. A companion CD-ROM conta...
Αποθηκεύτηκε σε:
| Μορφή: | Βιβλίο |
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| Γλώσσα: | Undetermined |
| Έκδοση: |
Australia
Thomson / South-Western
2006
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| Θέματα: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Περίληψη: | This textbook focuses on the niche occupied by small businesses and its contribution to the larger economy. It introduces the knowledge and skills needed to manage a small business. Chapters address issues of strategy, venture opportunity, marketing, management, and finance. A companion CD-ROM contains tools for creating a business plan, including templates, supporting articles, and video clips. The authors teach at Baylor University. |
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