Small business management : An entrepreneurial emphasis

This textbook focuses on the niche occupied by small businesses and its contribution to the larger economy. It introduces the knowledge and skills needed to manage a small business. Chapters address issues of strategy, venture opportunity, marketing, management, and finance. A companion CD-ROM conta...

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Định dạng: Sách
Ngôn ngữ:Undetermined
Được phát hành: Australia Thomson / South-Western 2006
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Miêu tả
Tóm tắt:This textbook focuses on the niche occupied by small businesses and its contribution to the larger economy. It introduces the knowledge and skills needed to manage a small business. Chapters address issues of strategy, venture opportunity, marketing, management, and finance. A companion CD-ROM contains tools for creating a business plan, including templates, supporting articles, and video clips. The authors teach at Baylor University.