Small business management : An entrepreneurial emphasis
This textbook focuses on the niche occupied by small businesses and its contribution to the larger economy. It introduces the knowledge and skills needed to manage a small business. Chapters address issues of strategy, venture opportunity, marketing, management, and finance. A companion CD-ROM conta...
Đã lưu trong:
| Định dạng: | Sách |
|---|---|
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Australia
Thomson / South-Western
2006
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01013nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_116801 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 103.18 | ||
| 082 | |a 658.022 | ||
| 082 | |b S635 | ||
| 245 | 0 | |a Small business management : | |
| 245 | 3 | |b An entrepreneurial emphasis | |
| 245 | 0 | |c Justin G. Longenecker ... [et al.] | |
| 260 | |a Australia | ||
| 260 | |b Thomson / South-Western | ||
| 260 | |c 2006 | ||
| 520 | |a This textbook focuses on the niche occupied by small businesses and its contribution to the larger economy. It introduces the knowledge and skills needed to manage a small business. Chapters address issues of strategy, venture opportunity, marketing, management, and finance. A companion CD-ROM contains tools for creating a business plan, including templates, supporting articles, and video clips. The authors teach at Baylor University. | ||
| 650 | |a Small business | ||
| 650 | |x Management | ||
| 904 | |i Minh | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||