Small business management : An entrepreneurial emphasis

This textbook focuses on the niche occupied by small businesses and its contribution to the larger economy. It introduces the knowledge and skills needed to manage a small business. Chapters address issues of strategy, venture opportunity, marketing, management, and finance. A companion CD-ROM conta...

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Natura: Libro
Lingua:Undetermined
Pubblicazione: Australia Thomson / South-Western 2006
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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020 |c 103.18 
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082 |b S635 
245 0 |a Small business management : 
245 3 |b An entrepreneurial emphasis 
245 0 |c Justin G. Longenecker ... [et al.] 
260 |a Australia 
260 |b Thomson / South-Western 
260 |c 2006 
520 |a This textbook focuses on the niche occupied by small businesses and its contribution to the larger economy. It introduces the knowledge and skills needed to manage a small business. Chapters address issues of strategy, venture opportunity, marketing, management, and finance. A companion CD-ROM contains tools for creating a business plan, including templates, supporting articles, and video clips. The authors teach at Baylor University. 
650 |a Small business 
650 |x Management 
904 |i Minh 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ