Advertising campaign strategy: A guide to marketing communication plans
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
Mason, Ohio
Thomson / South-Western
2004
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| Subjects: | |
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00594nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_117206 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 88.30 | ||
| 082 | |a 659.113 | ||
| 082 | |b P228 | ||
| 100 | |a Parente, Donald | ||
| 245 | 0 | |a Advertising campaign strategy: | |
| 245 | 2 | |b A guide to marketing communication plans | |
| 245 | 0 | |c Donald Parente | |
| 260 | |a Mason, Ohio | ||
| 260 | |b Thomson / South-Western | ||
| 260 | |c 2004 | ||
| 650 | |a Advertising campaigns,Communication in marketing | ||
| 904 | |i Minh | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||