Essentials of marketing

The content is average, but the text is very cluttered with extraneous sidebar information, symbols, different colored headings, and purple "online" blocks on many pages. My biggest complaint is that one chapter is completely missing

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Détails bibliographiques
Auteur principal: Lamb, Charles W.
Format: Livre
Langue:Undetermined
Publié: Mason, OH Thomson/ South-Western 2006
Sujets:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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020 |c 2108000 
082 |a 658.8 
082 |b L218 
100 |a Lamb, Charles W. 
245 0 |a Essentials of marketing 
245 0 |c Charles W. Lamb, Joseph F. Hair, Carl McDaniel. 
260 |a Mason, OH 
260 |b Thomson/ South-Western 
260 |c 2006 
520 |a The content is average, but the text is very cluttered with extraneous sidebar information, symbols, different colored headings, and purple "online" blocks on many pages. My biggest complaint is that one chapter is completely missing 
650 |a Marketing 
650 |x Management. 
904 |i Minh 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ