Essentials of marketing

This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green...

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主要作者: Charles, W. Lamb, Jr.
其他作者: Charles W. Lamb; Jr.
語言:Undetermined
English
出版: Mason, OH Thomson Learning 2006
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Trà Vinh