Essentials of marketing

This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green...

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Detalles Bibliográficos
Autor Principal: Charles, W. Lamb, Jr.
Outros autores: Charles W. Lamb; Jr.
Idioma:Undetermined
English
Publicado: Mason, OH Thomson Learning 2006
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