Applications in basic marketing : Clippings from the Popular Business Press

This book provide a flexible and helpful set of teaching and learning materials. The clipping deal with consumer products and business products, goods and services, new developments in marketing as well as traditional issues,...

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Autore principale: Perreault, William D.
Natura: Libro
Lingua:Undetermined
Pubblicazione: Boston, MA. McGraw-Hill/Irwin 2005
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