Strategic marketing planning
Strategic marketing planning provides a step-by-step guide to each stage of the marketing plan and strategy development process. Featuring a practical and concise approach, this text is an invaluable resource for students and business practitioners charged with the responsibility of developing a str...
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| Format: | Book |
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Australia
Thomson
2007
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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