Strategic marketing planning

Strategic marketing planning provides a step-by-step guide to each stage of the marketing plan and strategy development process. Featuring a practical and concise approach, this text is an invaluable resource for students and business practitioners charged with the responsibility of developing a str...

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Bibliografische gegevens
Hoofdauteur: Reed, Peter
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Australia Thomson 2007
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