Strategic management : formulation, implementation, and control
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter book. The book is completed with multiple Business Week and traditional strategic management cases. Pearce and Robi...
Uloženo v:
| Hlavní autor: | |
|---|---|
| Médium: | Kniha |
| Jazyk: | Undetermined |
| Vydáno: |
Boston
McGraw - Hill
2007
|
| Témata: | |
| Tagy: |
Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| Shrnutí: | Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter book. The book is completed with multiple Business Week and traditional strategic management cases. Pearce and Robinson’s Strategic Management presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text. --This text refers to the Hardcover edition. |
|---|