Strategic management : formulation, implementation, and control

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter book. The book is completed with multiple Business Week and traditional strategic management cases. Pearce and Robi...

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书目详细资料
主要作者: Pearce II, John A.
格式: 图书
语言:Undetermined
出版: Boston McGraw - Hill 2007
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
实物特征
总结:Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter book. The book is completed with multiple Business Week and traditional strategic management cases. Pearce and Robinson’s Strategic Management presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text. --This text refers to the Hardcover edition.