Think Asean! : Rethinking marketing toward ASEAN community 2015

Compelling marketing is pertinent marketing. Marketing relevancy takes effort and imagination but the rewards are immense as the companies highlighted in think ASEAN. This book provides valuable insights into how ASEAN and multinational corporations have successfully worked their marketing magic in...

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Bibliographic Details
Main Author: Kotler, Philip
Format: Book
Language:Undetermined
Published: Boston McGraw - Hill 2007
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ