Think Asean! : Rethinking marketing toward ASEAN community 2015

Compelling marketing is pertinent marketing. Marketing relevancy takes effort and imagination but the rewards are immense as the companies highlighted in think ASEAN. This book provides valuable insights into how ASEAN and multinational corporations have successfully worked their marketing magic in...

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Auteur principal: Kotler, Philip
Format: Livre
Langue:Undetermined
Publié: Boston McGraw - Hill 2007
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ