Think Asean! : Rethinking marketing toward ASEAN community 2015
Compelling marketing is pertinent marketing. Marketing relevancy takes effort and imagination but the rewards are immense as the companies highlighted in think ASEAN. This book provides valuable insights into how ASEAN and multinational corporations have successfully worked their marketing magic in...
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| 第一著者: | |
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| フォーマット: | 図書 |
| 言語: | Undetermined |
| 出版事項: |
Boston
McGraw - Hill
2007
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| 主題: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 01010nam a2200229Ia 4500 | ||
|---|---|---|---|
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| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 329000 | ||
| 082 | |a 337.59 | ||
| 082 | |b K87 | ||
| 100 | |a Kotler, Philip | ||
| 245 | 0 | |a Think Asean! : | |
| 245 | 0 | |b Rethinking marketing toward ASEAN community 2015 | |
| 245 | 0 | |c Philip Kotler, Hermawan Kartajaya, Hooi Den Huan | |
| 260 | |a Boston | ||
| 260 | |b McGraw - Hill | ||
| 260 | |c 2007 | ||
| 520 | |a Compelling marketing is pertinent marketing. Marketing relevancy takes effort and imagination but the rewards are immense as the companies highlighted in think ASEAN. This book provides valuable insights into how ASEAN and multinational corporations have successfully worked their marketing magic in the region. | ||
| 650 | |a developing countries,international economic relations,Ngoại thương | ||
| 650 | |x economic conditions,Kinh tế ASEAN | ||
| 904 | |i Năm | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||