Think Asean! : Rethinking marketing toward ASEAN community 2015

Compelling marketing is pertinent marketing. Marketing relevancy takes effort and imagination but the rewards are immense as the companies highlighted in think ASEAN. This book provides valuable insights into how ASEAN and multinational corporations have successfully worked their marketing magic in...

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שמור ב:
מידע ביבליוגרפי
מחבר ראשי: Kotler, Philip
פורמט: ספר
שפה:Undetermined
יצא לאור: Boston McGraw - Hill 2007
נושאים:
תגים: הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
תיאור
סיכום:Compelling marketing is pertinent marketing. Marketing relevancy takes effort and imagination but the rewards are immense as the companies highlighted in think ASEAN. This book provides valuable insights into how ASEAN and multinational corporations have successfully worked their marketing magic in the region.