Think Asean! : Rethinking marketing toward ASEAN community 2015

Compelling marketing is pertinent marketing. Marketing relevancy takes effort and imagination but the rewards are immense as the companies highlighted in think ASEAN. This book provides valuable insights into how ASEAN and multinational corporations have successfully worked their marketing magic in...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Kotler, Philip
स्वरूप: पुस्तक
भाषा:Undetermined
प्रकाशित: Boston McGraw - Hill 2007
विषय:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
विवरण
सारांश:Compelling marketing is pertinent marketing. Marketing relevancy takes effort and imagination but the rewards are immense as the companies highlighted in think ASEAN. This book provides valuable insights into how ASEAN and multinational corporations have successfully worked their marketing magic in the region.