Introduction to mass communication : Media literacy and culture

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass commu...

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書誌詳細
第一著者:	Banran, Stanley J
フォーマット:	図書
言語:	Undetermined
出版事項:	Boston Mc GrawHill 2006
主題:	Mass media,Mass media and culture,Media literacy,Phương tiện truyền thông đại chúng,Phương tiện truyền thông đại chúng và văn hóa,Kỹ năng Phương tiện truyền thông
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


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020			\|c 90
082			\|a 302.23
082			\|b B219
100			\|a Banran, Stanley J,
245		0	\|a Introduction to mass communication :
245		0	\|b Media literacy and culture
245		0	\|c Stanley J. Banran
260			\|a Boston
260			\|b Mc GrawHill
260			\|c 2006
520			\|a This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. --This text refers to an out of print or unavailable edition of this title.
650			\|a Mass media,Mass media and culture,Media literacy,Phương tiện truyền thông đại chúng,Phương tiện truyền thông đại chúng và văn hóa,Kỹ năng Phương tiện truyền thông
904			\|i Liễu
910			\|a Sách kèm theo đĩa số ĐKCB: AVA.000450, AVA.000665
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

Introduction to mass communication : Media literacy and culture

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