Introduction to mass communication : Media literacy and culture

This text emphasizes that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media have in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass commu...

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Bibliografische gegevens
Hoofdauteur: Baran, Stanley J.
Formaat: Boek
Taal:Undetermined
Gepubliceerd in: Boston McGraw-Hill 2004
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ