Churchill/Ford/Walker’s Sales Force Management
The primary goal of Sales Force Management, 8e is to offer students the most comprehensive, up-to-date, and integrated overview of the theory, research, and management practices relevant to sales management. In revising the book we continue to focus on creating a book that enables students to take t...
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| Formato: | Libro |
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Boston
McGraw-Hill/Irwin
2006
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