Churchill/Ford/Walker’s Sales Force Management

The primary goal of Sales Force Management, 8e is to offer students the most comprehensive, up-to-date, and integrated overview of the theory, research, and management practices relevant to sales management. In revising the book we continue to focus on creating a book that enables students to take t...

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Autor principal: Johnston, Mark W.
Format: Llibre
Idioma:Undetermined
Publicat: Boston McGraw-Hill/Irwin 2006
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