Public relations : the profession and the practice

Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by a unique, free DVD with video interviews of leaders in the public relations field, the text presents and explains in a personal, j...

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Chi tiết về thư mục
Định dạng:	Sách
Ngôn ngữ:	Undetermined
Được phát hành:	Boston McGraw-Hill Higher Education 2007
Những chủ đề:	Public relations,Quan hệ công chúng
Các nhãn:	Thêm thẻ Không có thẻ, Là người đầu tiên thẻ bản ghi này!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


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008	210402s9999 xx 000 0 und d
020			\|c 99.27
082			\|a 659.2
082			\|b P976
245		0	\|a Public relations :
245		4	\|b the profession and the practice
245		0	\|c Dan Lattimore ... [et al.]
260			\|a Boston
260			\|b McGraw-Hill Higher Education
260			\|c 2007
520			\|a Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by a unique, free DVD with video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field.
650			\|a Public relations,Quan hệ công chúng
904			\|i Duy Bằng
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

Public relations : the profession and the practice

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