Fundamentals of selling : customers for life through service
"Fundamentals of Selling: Customers For Life Through Service, 9/e", is one of McGraw-Hill's best-selling texts in the Selling discipline. Its approach is classic and practical and emphasizes role-plays. "Fundamentals", written by a salesperson turned teacher, draws widely fr...
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Boston, Mass.
McGraw-Hill/Irwin
2006
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