Avon : Building the world’s premier company for women

AVON: Building the World's Premier Company for Women is the first book ever to show how this cosmetics juggernaut achieved such incredible success, while revealing secrets any business can use to effectively market products of all kinds-especially to women. Avon, the Winning Formula for Selling...

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Đã lưu trong:
Chi tiết về thư mục
Tác giả chính: Klepacki, Laura
Định dạng: Sách
Ngôn ngữ:Undetermined
Được phát hành: Hoboken, N.J. John Wiley & Sons 2005
Những chủ đề:
Các nhãn: Thêm thẻ
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Miêu tả
Tóm tắt:AVON: Building the World's Premier Company for Women is the first book ever to show how this cosmetics juggernaut achieved such incredible success, while revealing secrets any business can use to effectively market products of all kinds-especially to women. Avon, the Winning Formula for Selling to Women Around the World, has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization-with almost five million representatives in more than 140 countries.