Management, marketing and promotion of library services based on statistics, analyses and evaluation

This book contains their presentations in the form of full length articles that strengthen the awareness of the potential of tools for management and strategic planning. The author are managers from different types of libraries, researchers and educators from five continents shared their experiences...

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Bibliografiske detaljer
Format:	Bog
Sprog:	Undetermined
Udgivet:	Munchen Saur 2006
Fag:	Libraries,Public relations,Public relations,Advertising,Thư viện,Quan hệ công chúng,Quan hệ công chúng,Quảng cáo Marketing,Information services,Libraries,Information services,Tiếp thị,Dịch vụ thông tin,Thư viện,Dịch vụ thông tin
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Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Beskrivelse
Summary:	This book contains their presentations in the form of full length articles that strengthen the awareness of the potential of tools for management and strategic planning. The author are managers from different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. In order to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries.

Management, marketing and promotion of library services based on statistics, analyses and evaluation

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