Management, marketing and promotion of library services based on statistics, analyses and evaluation

This book contains their presentations in the form of full length articles that strengthen the awareness of the potential of tools for management and strategic planning. The author are managers from different types of libraries, researchers and educators from five continents shared their experiences...

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Dades bibliogràfiques
Format:	Llibre
Idioma:	Undetermined
Publicat:	Munchen Saur 2006
Matèries:	Libraries,Public relations,Public relations,Advertising,Thư viện,Quan hệ công chúng,Quan hệ công chúng,Quảng cáo Marketing,Information services,Libraries,Information services,Tiếp thị,Dịch vụ thông tin,Thư viện,Dịch vụ thông tin
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Descripció
Sumari:	This book contains their presentations in the form of full length articles that strengthen the awareness of the potential of tools for management and strategic planning. The author are managers from different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. In order to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries.

Management, marketing and promotion of library services based on statistics, analyses and evaluation

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