Management, marketing and promotion of library services based on statistics, analyses and evaluation

This book contains their presentations in the form of full length articles that strengthen the awareness of the potential of tools for management and strategic planning. The author are managers from different types of libraries, researchers and educators from five continents shared their experiences...

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Chi tiết về thư mục
Định dạng:	Sách
Ngôn ngữ:	Undetermined
Được phát hành:	Munchen Saur 2006
Những chủ đề:	Libraries,Public relations,Public relations,Advertising,Thư viện,Quan hệ công chúng,Quan hệ công chúng,Quảng cáo Marketing,Information services,Libraries,Information services,Tiếp thị,Dịch vụ thông tin,Thư viện,Dịch vụ thông tin
Các nhãn:	Thêm thẻ Không có thẻ, Là người đầu tiên thẻ bản ghi này!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ


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020			\|c 160.00
082			\|a 021.7
082			\|b M266
245		0	\|a Management, marketing and promotion of library services based on statistics, analyses and evaluation
245		0	\|c edited by Trine Kolderup Flaten
260			\|a Munchen
260			\|b Saur
260			\|c 2006
520			\|a This book contains their presentations in the form of full length articles that strengthen the awareness of the potential of tools for management and strategic planning. The author are managers from different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. In order to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries.
650			\|a Libraries,Public relations,Public relations,Advertising,Thư viện,Quan hệ công chúng,Quan hệ công chúng,Quảng cáo
650			\|x Marketing,Information services,Libraries,Information services,Tiếp thị,Dịch vụ thông tin,Thư viện,Dịch vụ thông tin
904			\|i Huỳnh Mai
980			\|a Trung tâm Học liệu Trường Đại học Cần Thơ

Management, marketing and promotion of library services based on statistics, analyses and evaluation

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